Ray Algar, MD of Oxygen Consulting on stage during a business presentation
Oxygen Consulting story

Oxygen Consulting story

Download

Welcome to Oxygen Consulting

Welcome to Oxygen Consulting where the core purpose of my work is to provide compelling strategic business insight and advice for organisations connected to the global health and fitness industry.

I create significant value by blending my expertise as a fitness industry analyst and experience of working inside leisure organisations. It creates what I describe as a strategic empathy for the industry which goes far deeper than merely understanding a brand’s balance sheet.

Strategic advisory roles

Along with short-term consultancy assignments, I am also available for long-term non-executive advisory positions supporting CEOs and senior management with crafting and executing a compelling strategy.

Company story

To better understand why I am fascinated by the global health and fitness industry, please download and read the Oxygen Consulting company story.

COVID-19 pandemic

This is a very challenging period for indoor physical activity venues such as gyms, fitness studios and leisure centres across the world which have faced many months of enforced closure during the pandemic. We are able to support viable businesses to successfully reopen through a strategic review of the business, a potential sale of the business or bringing in new investment partners. Please do reach out to me if you wish to have a confidential discussion about some of these options.

Reports with a global readership

Oxygen Consulting has now published 15 reports and books on the UK and international fitness industry. The reports attract a global readership and can be purchased from the Knowledge Store. I use this deep understanding and business insight to advise organisations on how to navigate and generate opportunities through this fast-evolving marketplace.

Project engagements

To discuss a long-term non-executive strategic advisory role, consulting or speaking engagement please do get in touch.

Ray Algar (MBA, MA)
Fitness industry adviser and analyst

+44 7747 69 88 55

Oxygen Consulting story

Oxygen Consulting story

Download

Knowledge Store...

Purchase Oxygen Consulting's influential reports from the Knowledge Store.
Visit Knowledge Store...

Advisory Roles

Along with short-term consultancy assignments, I am also available for longer-term non-executive advisory positions supporting CEOs and senior management with crafting and executing a compelling strategy.
Read more...

Consultancy

Read about my consulting, speaking and workshop engagements.
Read more...

Oxygen Quarterly

Subscribe to our quarterly newsletter

Smiling young girl standing against beautiful terracotta brown mud wall

Gymtopia logo
Gymtopia is a digital storytelling platform created by Ray Algar. It captures the global health and fitness industry’s philanthropic initiatives.

Read more...

Latest news & insights

Picture shows Ray Algar with Professor Jerónimo García Fernández and Professor Borja Sanudo Corrales
Ray Algar with University of Seville Master’s students November 25, 2021 Read more...
Ray Algar delivers talk at Portugal Active Congress 2021 October 28, 2021 Read more...
This image describes the pneumonic A-N-C – Aviate, Navigate, Communicate. This is used by pilots during an emergency.
Looking beyond the pandemic June 21, 2021 Read more...
Remembering Jan Spaticchia, Chairman, énergie Fitness May 11, 2021 Read more...

Do you have any objections to me sharing the mid-market report with others (mostly media outlets) to give them a better understanding of the state of the industry? Congratulations on a fantastically insightful report.

Mark Daly, National Media Director, Anytime Fitness

Looking through your new report now (Fitness Sector Social Good Report). Really well done and quite extensive. Love it!

Thomas Kolster, author of Goodvertising, Denmark

Your report (Health Club Industry Mid-market Report) has had a huge impact on how Precor thinks about the market and from operators as well.  I think it’s a landmark piece.

Brian Kane Senior Manager, Commercial Management & Consumer Insights, Precor

I wanted to let you know that the work you have done recently on your “Health Club Industry Active Ageing Report” really resonates with me. It’s a wonderful report. Rarely do I feel such a strong affinity to a published report.

Kristen Green, Board Member – Fitness Australia

Thank you for the opportunity to contribute (Fitness Sector Social Good Report). Without a doubt, it will be an impactful and well-received report.

Ioannis Ioannou, Assistant Professor of Strategy and Entrepreneurship, London Business School

This is a great report Ray, well done.

Phillip Mills, CEO, Les Mills International, New Zealand

Concise, relevant but remarkably comprehensive. Great stuff.

John Oxley, Managing Director, Active Nation

Ray’s ability to access the most complex issues and offer options for a resolution has been so important.

Peter Crowley, Managing Director, Wave Leisure Trust

Ray had sufficient foresight to recognise the impact of social media on reputation before many others and an open mind that allows him to see how leisure sector organisations can extract insight and actions from consumer-generated media.

Jonathan Moody, Social Media Strategist, Socialware, Spain

I have followed Ray’s industry research for many years. In fact, I was inspired to create Liikku after I read his UK low-cost gym sector report. It opened my eyes to the possibility that Finland could be ready for a simpler and more affordable year-round fitness experience. It is a tremendous asset for Liikku to be able to tap into Ray’s experience and insights.

Johanna Riihijärvi, CEO, Liikku

Your UK fitness report provides a useful update on the market.

John Treharne, CEO, The Gym Group

I am about halfway through (Fitness Sector Social Good Report) and it occurs to me that this treatise is more about strategy in the 21st century than corporate activism. Good stuff.

Frank Napolitano, President 24 Hour Fitness

Ray has provided meaningful and comprehenisve strategic advice on a number of projects in the fitness industry. He has a very detailed knowledge of the sector, carries out extensive research and recently gave a valuable presentation to the Leisure Property Forum, which was extremely well received.

Chris Gotla, Partner, Fitspace Health Clubs

I just wanted to say again how delightful it was to meet you and a huge thank you for delivering such a fantastic presentation. It really sparked conversation in the room which was exactly what we were looking for.

Caroline Rae, ActiveLab Director (accelerator programme for the best and brightest physical activity start-ups), ukactive

Thank you for making your low-cost gym reports available to me. It has had a marked effect on my thinking and my future.  I have taken the plunge and ended my corporate career to open a low-cost gym chain in South Africa. 

Waldemar Smit, Managing Director myGym (Pty) Ltd, South Africa

Ray really has his finger on the pulse of the fitness industry and I often call upon him for expert comment and analysis in Workout magazine.

Mary Ferguson, Editor, Workout Magazine, UK

Ray that’s an insightful piece of work. Thanks again for your work on the deal.

Gavin Bell, Investment Manager, Maven Capital Partners

I first met Ray when we were co-presenting at the IHRSA track at the Rimini Wellness Conference in Italy May 2007. Ray has an enormous insight in the fitness industry and can take both an analytical and practical approach to all issues, which gives him high credibility as a service consultant and as a commentator of the industry.

Rasmus Ingerslev, Founder Wexer and Chairman Barry’s Bootcamp Nordic

Ray is hard working, bright and a no nonsense power source of professionally compiled insights into the European leisure industry

Sean Maguire, Managing Director, Legend Club Management Software

Oxygen Consulting has established itself as an authority on the UK low-cost gym sector and its reports are essential reading for anybody interested in the space.  Ray Algar’s personal relationship with the leading players gives him an insight that few others possess.

John Harper, Investment Director, LDC (part of the Lloyds Banking Group), UK

I just finalized my first round on the report. I would say a great, down to earth, description of today’s health and fitness industry.

Peter Byman, Founding Partner, Fitness Group Nordic

Great work Ray, an excellent, comprehensive report on the mid-market sector of the fitness industry.

Chuck Runyon, CEO, Anytime Fitness

Ray is one of the great strategists and researchers in the fitness and health club industry today. I follow all of his work and you should too. His research is fresh and unmatched and this new mid-market report is a wonderful piece of work.

Bryan O’Rourke, President, Fitness Industry Technology Council

Congratulations Ray, a great piece of work  – mandatory reading for anyone with an interest in the fitness industry.

Steven Ward, CEO, ukactive

Ray’s two presentations at the IHRSA Convention in the United States were well-received. His message was clear, topical and future-oriented.

Hans Muench, Director of Europe, IHRSA ( International Health Racquet and Sportsclub Association), Germany

«
»

Today I reached a significant milestone on @duolingo with a 1,000 day lesson streak. That’s a 1,000 day habit of morning coffee and a Spanish lesson. Today is also the day when that streak ends because it’s starting to distract from the joy of learning a new language.

Yes drones could be used to deliver
pizza but so much better when it delivers a defibrillator to help save a life.

‘Drone helps save cardiac arrest patient in Sweden’ https://www.bbc.co.uk/news/technology-59885656

Load More...