Ray Algar, MD of Oxygen Consulting on stage during a business presentation
Oxygen Consulting story

Oxygen Consulting story


Expert Strategic Advisory Services for the Global Health and Physical Activity Economy

At Oxygen Consulting, we provide expert strategic advice and business insight for organisations connected to the global physical activity economy. Our strategic advisory services include short-term consultancy assignments and longer-term non-executive positions that support CEOs and senior management with crafting and executing compelling strategies.

Founder’s expertise in the health and fitness Industry

Our founder, Ray Algar, has over 30 years of experience advising senior leadership teams in the health and fitness industry. He provides an external and forward-looking perspective to a company’s long-term planning, challenging assumptions and ensuring sustainable long-term value for stakeholders. Ray’s track record of driving growth and delivering social impact has inspired the creation of new businesses and is underpinned by his deep understanding of the fitness industry, as evidenced by his 14 country conference presentations, and his strategic advice for leading brands such as adidas and Unilever.

Oxygen Consulting company story

To better understand why Ray Algar is fascinated by the global health and fitness industry and its capacity to create social impact, please download and read the Oxygen Consulting company story.

Non-Executive Director (NED) Roles

If you are seeking a non-executive director (NED) with a track record of driving growth and delivering social impact, or a strategic adviser with a wealth of experience in the physical activity and wellbeing economy, please get in touch.

Reports and books with a global readership

Our reports and books on the UK and international fitness industry attract a global readership, and we use our expertise to advise organisations on how to navigate and generate opportunities through this fast-evolving marketplace.

Collaboration with Espalier Ventures

We collaborate with Espalier Ventures, a Brighton-based family investment office with a growing portfolio of businesses including INTO University Partnerships, the world’s leading international education partnering organisation. Oxygen Consulting identifies investable opportunities in health and wellbeing businesses that are making a positive impact on UK society.

Working with you

Our expert team is dedicated to helping organisations scale, flourish and create social impact. Contact us for a complimentary and confidential discussion to discuss a long-term non-executive strategic advisory role, consulting, or speaking engagement.

Ray Algar (MBA, MA)
Strategic adviser and analyst

Oxygen Consulting story

Oxygen Consulting story


Knowledge Store...

Purchase Oxygen Consulting's influential reports from the Knowledge Store.
Visit Knowledge Store...

Advisory Roles

Along with short-term consultancy assignments, I am also available for longer-term non-executive advisory positions supporting CEOs and senior management with crafting and executing a compelling strategy.


Read about my consulting, speaking and workshop engagements.

Oxygen Quarterly

Subscribe to our quarterly newsletter

Smiling young girl standing against beautiful terracotta brown mud wall

Gymtopia logo
Gymtopia is a digital storytelling platform created by Ray Algar. It captures the global health and fitness industry’s philanthropic initiatives.


Latest news & insights

LUCIANO CAPRA an Argentinian world paddle tour player about to play an attacking volley at the net.
Collaborate on Growing Padel Tennis in the UK November 7, 2023 Read more...
Fit man holding a dumbbell while exercising with the Peloton mirror.
Lululemon’s Pivot to Peloton: A Deep Dive October 23, 2023 Read more...
A female in bright pink training top training inside a Mark Wahlberg-backed F45 studio. F45 has announced it is delisting from the NYSE, stock exchange
F45 Delisting from NYSE: Impacts & What’s Next August 20, 2023 Read more...
The picture shows the internal visual aesthetic of a Silofit microgym.
Silofit: Pioneering On-Demand Micro-Gyms and the Lessons Learned August 12, 2023 Read more...

Thank you for your wonderful contribution to Intelligent Life

Ingrid Esling, Managing Editor, Intelligent Life Magazine (Part of the Economist Group)

Concise, relevant but remarkably comprehensive. Great stuff.

John Oxley, Managing Director, Active Nation

I just wanted to say again how delightful it was to meet you and a huge thank you for delivering such a fantastic presentation. It really sparked conversation in the room which was exactly what we were looking for.

Caroline Rae, ActiveLab Director (accelerator programme for the best and brightest physical activity start-ups), ukactive

Thank you for the opportunity to contribute (Fitness Sector Social Good Report). Without a doubt, it will be an impactful and well-received report.

Ioannis Ioannou, Assistant Professor of Strategy and Entrepreneurship, London Business School

Ray’s ability to access the most complex issues and offer options for a resolution has been so important.

Peter Crowley, Managing Director, Wave Leisure Trust

I have followed Ray’s industry research for many years. In fact, I was inspired to create Liikku after I read his UK low-cost gym sector report. It opened my eyes to the possibility that Finland could be ready for a simpler and more affordable year-round fitness experience. It is a tremendous asset for Liikku to be able to tap into Ray’s experience and insights.

Johanna Riihijärvi, CEO, Liikku

I just finalized my first round on the report. I would say a great, down to earth, description of today’s health and fitness industry.

Peter Byman, Founding Partner, Fitness Group Nordic

This is outstanding and a very comprehensive report (UK boutique fitness sector report). Well done to you and your team.

Kevin Yates, Investor and Director, 1Rebel

Do you have any objections to me sharing the mid-market report with others (mostly media outlets) to give them a better understanding of the state of the industry? Congratulations on a fantastically insightful report.

Mark Daly, National Media Director, Anytime Fitness

Thank you for making your low-cost gym reports available to me. It has had a marked effect on my thinking and my future.  I have taken the plunge and ended my corporate career to open a low-cost gym chain in South Africa. 

Waldemar Smit, Managing Director myGym (Pty) Ltd, South Africa

Looking through your new report now (Fitness Sector Social Good Report). Really well done and quite extensive. Love it!

Thomas Kolster, author of Goodvertising, Denmark

Your UK fitness report provides a useful update on the market.

John Treharne, CEO, The Gym Group

This is a great report Ray, well done.

Phillip Mills, CEO, Les Mills International, New Zealand

Ray uses his considerable intellect and diligent research to promote strategy that is evidence based. His knowledge and experience make him one of the most trusted and respected figures within the sector. If he writes a piece in a journal, web-site or blog, I will read it in full, knowing the care that went into producing it.

Grant Wright, Regional Director, Holmes Place, UK

Ray is a breath of fresh air to the leisure world. He brings an intelligence to the consultancy world that I haven’t seen very often. His seminars are brilliantly crafted, innovative and precise in delivering the message.Its no surprise to me that he is so busy across Europe.

Duncan Green, Managing Director, Momentum Business Development, UK

I wanted to let you know that the work you have done recently on your “Health Club Industry Active Ageing Report” really resonates with me. It’s a wonderful report. Rarely do I feel such a strong affinity to a published report.

Kristen Green, Board Member – Fitness Australia

Ray really has his finger on the pulse of the fitness industry and I often call upon him for expert comment and analysis in Workout magazine.

Mary Ferguson, Editor, Workout Magazine, UK

I am about halfway through (Fitness Sector Social Good Report) and it occurs to me that this treatise is more about strategy in the 21st century than corporate activism. Good stuff.

Frank Napolitano, President 24 Hour Fitness

Great work Ray, an excellent, comprehensive report on the mid-market sector of the fitness industry.

Chuck Runyon, CEO, Anytime Fitness

Ray is hard working, bright and a no nonsense power source of professionally compiled insights into the European leisure industry

Sean Maguire, Managing Director, Legend Club Management Software

Ray had sufficient foresight to recognise the impact of social media on reputation before many others and an open mind that allows him to see how leisure sector organisations can extract insight and actions from consumer-generated media.

Jonathan Moody, Social Media Strategist, Socialware, Spain

Ray is one of the best researchers that I know. His insight into new trends is invaluable and ensures that he is at the forefront of new developments. Ray has a strong marketing background and knowledge of the web is definitely one of his strengths.

Rob Gregory, Managing Director, Lifetime Health Ltd

Ray is one of the great strategists and researchers in the fitness and health club industry today. I follow all of his work and you should too. His research is fresh and unmatched and this new mid-market report is a wonderful piece of work.

Bryan O’Rourke, President, Fitness Industry Technology Council

Your report (Health Club Industry Mid-market Report) has had a huge impact on how Precor thinks about the market and from operators as well.  I think it’s a landmark piece.

Brian Kane Senior Manager, Commercial Management & Consumer Insights, Precor

All the delegates I was talking to thought that you were among the top speakers. I think you really caught their interest and opened their eyes with your presentations. That was further confirmed in the big interest in your book.

Stefan Tingwell, Club Sweden (Healthy Business Conference, Gothenburg)