Ray Algar, MD of Oxygen Consulting on stage during a business presentation
Oxygen Consulting story

Oxygen Consulting story

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Welcome to Oxygen Consulting

Welcome to Oxygen Consulting where the core purpose of my work is to provide compelling strategic business insight and advice for organisations connected to the global physical activity economy.

I create significant value by blending my expertise as a fitness industry analyst and strategic adviser. I collaborate with a diverse range of organisations whose mission is to promote physical activity and improve public health. I have a deep knowledge of the health, exercise and fitness ecosystem which spans many years. It creates what I describe as a strategic empathy for this marketplace which goes far deeper than merely understanding a brand’s balance sheet.

Strategic advisory roles

Along with short-term consultancy assignments, I am also available for long-term non-executive advisory positions supporting CEOs and senior management with crafting and executing a compelling strategy.

Company story

To better understand why I am fascinated by the global health and fitness industry, please download and read the Oxygen Consulting company story.

COVID-19 pandemic

This is a very challenging period for indoor physical activity venues such as gyms, fitness studios and leisure centres across the world which have faced many months of enforced closure during the pandemic. We are able to support viable businesses to successfully reopen and navigate the pandemic through a strategic review of the business, a potential sale of the business or bringing in new investment partners. Please do reach out to me if you wish to have a confidential discussion about some of these options.

Reports with a global readership

Oxygen Consulting has now published 15 reports and books on the UK and international fitness industry. The reports attract a global readership and can be purchased from the Knowledge Store. I use this deep understanding and business insight to advise organisations on how to navigate and generate opportunities through this fast-evolving marketplace.

Project engagements

To discuss a long-term non-executive strategic advisory role, consulting or speaking engagement please do get in touch. Journalists can contact me using this form or calling the number below.

Ray Algar (MBA, MA)
Fitness industry adviser and analyst

+44 7747 69 88 55

Oxygen Consulting story

Oxygen Consulting story

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Knowledge Store...

Purchase Oxygen Consulting's influential reports from the Knowledge Store.
Visit Knowledge Store...

Advisory Roles

Along with short-term consultancy assignments, I am also available for longer-term non-executive advisory positions supporting CEOs and senior management with crafting and executing a compelling strategy.
Read more...

Consultancy

Read about my consulting, speaking and workshop engagements.
Read more...

Oxygen Quarterly

Subscribe to our quarterly newsletter

Smiling young girl standing against beautiful terracotta brown mud wall

Gymtopia logo
Gymtopia is a digital storytelling platform created by Ray Algar. It captures the global health and fitness industry’s philanthropic initiatives.

Read more...

Latest news & insights

Pure Gym business model analysis January 23, 2022 Read more...
Black male customer riding a Peloton bike in a home setting
Peloton rides into post-pandemic challenges January 23, 2022 Read more...
The image shows fully vaccinated rates of all foreign and domestic which is 68% for Premier League players compared with 98% in the Italian Seria A league.
Vaccination rates of Premier League and European league players December 22, 2021 Read more...
Exploring how a young person begins their fitness career in London December 20, 2021 Read more...

I wanted to let you know that the work you have done recently on your “Health Club Industry Active Ageing Report” really resonates with me. It’s a wonderful report. Rarely do I feel such a strong affinity to a published report.

Kristen Green, Board Member – Fitness Australia

Your UK fitness report provides a useful update on the market.

John Treharne, CEO, The Gym Group

Thank you for the opportunity to contribute (Fitness Sector Social Good Report). Without a doubt, it will be an impactful and well-received report.

Ioannis Ioannou, Assistant Professor of Strategy and Entrepreneurship, London Business School

Ray uses his considerable intellect and diligent research to promote strategy that is evidence based. His knowledge and experience make him one of the most trusted and respected figures within the sector. If he writes a piece in a journal, web-site or blog, I will read it in full, knowing the care that went into producing it.

Grant Wright, Regional Director, Holmes Place, UK

Ray is one of the best researchers that I know. His insight into new trends is invaluable and ensures that he is at the forefront of new developments. Ray has a strong marketing background and knowledge of the web is definitely one of his strengths.

Rob Gregory, Managing Director, Lifetime Health Ltd

Oxygen Consulting has established itself as an authority on the UK low-cost gym sector and its reports are essential reading for anybody interested in the space.  Ray Algar’s personal relationship with the leading players gives him an insight that few others possess.

John Harper, Investment Director, LDC (part of the Lloyds Banking Group), UK

Ray that’s an insightful piece of work. Thanks again for your work on the deal.

Gavin Bell, Investment Manager, Maven Capital Partners

Ray’s ability to access the most complex issues and offer options for a resolution has been so important.

Peter Crowley, Managing Director, Wave Leisure Trust

Your report (Health Club Industry Mid-market Report) has had a huge impact on how Precor thinks about the market and from operators as well.  I think it’s a landmark piece.

Brian Kane Senior Manager, Commercial Management & Consumer Insights, Precor

Thank you for your wonderful contribution to Intelligent Life

Ingrid Esling, Managing Editor, Intelligent Life Magazine (Part of the Economist Group)

Ray really has his finger on the pulse of the fitness industry and I often call upon him for expert comment and analysis in Workout magazine.

Mary Ferguson, Editor, Workout Magazine, UK

Ray is one of the great strategists and researchers in the fitness and health club industry today. I follow all of his work and you should too. His research is fresh and unmatched and this new mid-market report is a wonderful piece of work.

Bryan O’Rourke, President, Fitness Industry Technology Council

This is a great report Ray, well done.

Phillip Mills, CEO, Les Mills International, New Zealand

Ray is a breath of fresh air to the leisure world. He brings an intelligence to the consultancy world that I haven’t seen very often. His seminars are brilliantly crafted, innovative and precise in delivering the message.Its no surprise to me that he is so busy across Europe.

Duncan Green, Managing Director, Momentum Business Development, UK

All the delegates I was talking to thought that you were among the top speakers. I think you really caught their interest and opened their eyes with your presentations. That was further confirmed in the big interest in your book.

Stefan Tingwell, Club Sweden (Healthy Business Conference, Gothenburg)

I am about halfway through (Fitness Sector Social Good Report) and it occurs to me that this treatise is more about strategy in the 21st century than corporate activism. Good stuff.

Frank Napolitano, President 24 Hour Fitness

Great work Ray, an excellent, comprehensive report on the mid-market sector of the fitness industry.

Chuck Runyon, CEO, Anytime Fitness

I have followed Ray’s industry research for many years. In fact, I was inspired to create Liikku after I read his UK low-cost gym sector report. It opened my eyes to the possibility that Finland could be ready for a simpler and more affordable year-round fitness experience. It is a tremendous asset for Liikku to be able to tap into Ray’s experience and insights.

Johanna Riihijärvi, CEO, Liikku

Looking through your new report now (Fitness Sector Social Good Report). Really well done and quite extensive. Love it!

Thomas Kolster, author of Goodvertising, Denmark

Thank you for making your low-cost gym reports available to me. It has had a marked effect on my thinking and my future.  I have taken the plunge and ended my corporate career to open a low-cost gym chain in South Africa. 

Waldemar Smit, Managing Director myGym (Pty) Ltd, South Africa

Ray’s passion and unbridled optimism are contagious. Combine that with his ability to think analytically and apply complex research in the health and fitness field, and you’ve got a powerful and thought-provoking consultant.

Kevin Foley, Web Content Manager, IHRSA, United States

Concise, relevant but remarkably comprehensive. Great stuff.

John Oxley, Managing Director, Active Nation

Ray is hard working, bright and a no nonsense power source of professionally compiled insights into the European leisure industry

Sean Maguire, Managing Director, Legend Club Management Software

Congratulations Ray, a great piece of work  – mandatory reading for anyone with an interest in the fitness industry.

Steven Ward, CEO, ukactive

This is outstanding and a very comprehensive report (UK boutique fitness sector report). Well done to you and your team.

Kevin Yates, Investor and Director, 1Rebel

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