I was pleased to read that The Gym Group, the UK low-cost gym operator has, for the first time, analysed the social value it creates. Social value allows a business to translate its inputs and activities into social impacts. A gym exists to facilitate exercise, but as a society what we ...
During January, I spent an hour with Matthew Januszek who hosts the excellent 'Escape Your Limits Podcast' We covered various themes such as the once a decade big shifts that I often see across the global health and fitness industry. We also discussed my belief that physical activity providers need to ...
During a recent podcast with Matthew Januszek of Escape Your Limits we were discussing how the pandemic has heightened volatility and created uncertainty as many businesses in the physical activity economy are forced to temporarily close. During chaotic times a business may begin questioning its place and purpose — the ...
Two years ago we began working with Jubilee Hall Trust which is a 42-year old charity that aims to build strong healthy communities by delivering a diverse range of fitness and well-being programmes. It operates from four leisure centres across London including the Westminster Gym in Whitehall which is open ...
Recently, an email dropped into my inbox from Steve Tharrett, co-founder of ClubIntel, a U.S. based strategic consumer insights firm whose mission is to elevate the member experience for the club industry. It was to notify me on a white paper they had just published called: 'Does your brand resonate ...
I live in Brighton on the South coast of England. In December last year a new café was opened by a husband and wife team. The UK was just emerging from recession and the last thing that Brighton really needed was another café. I remember dropping by during the opening ...
Last night's Panorama investigation into the selling practices of Ryanair was interesting. Following the hour-long programme I was left thinking was there really a story here to tell. Ok, so the Ryanair website may not be the best at quickly flagging up the total cost of a flight ticket, but ...
The International Health, Racquet and Sportsclub Association (IHRSA) based in Boston has recently published an excellent 104 page report on the global health club industry. Globally, the industry now comprises 108,059 clubs (up 6%) with revenues totalling $61.4 billion. Worldwide membership now stands at just less than 107 million, in ...
Below is an excerpt from my recent Starbucks article for Leisure Report Journal. Brands with a cause was my recent plea (see: what does my brand stand for? Leisure Report January 2008). Let us ignore the companies bordering on the irrelevant and connect with those that genuinely stand for something. Life ...
I was recently invited by Health Club Management magazine to comment on the following question: Will budget health club chains change the face of the industry? Yes and this is why. Consumers have been enjoying budget goods and services for over a decade; EasyJet is already twelve years old. Consumers have now ...
© Oxygen Consulting - Strategic Analysis & Insight For The Global Health & Fitness Industry
