Business insight

Peloton’s Strategic Pivot: From Home Cycling to Exercise Anywhere

I am sure that many people are aware of Peloton’s strategic pivot that they are repositioning from an in-home exercise company to one that is more place or exercise-setting agnostic. Leslie Berland, Peloton's new Chief Marketing Officer who recently joined from Twitter explains it: “We're shifting perceptions from in-home to ...

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Uncover the Secrets to Longevity in Commonwealth Games Medallists

Join Us for an Exclusive Online Report Launch Have you ever wondered if elite athletes truly live longer than the rest of us? Are certain sports more beneficial to longevity than others? Do Commonwealth Games swimmers live longer than sprinters? Would you expect elite cyclists to enjoy longer lives than boxers? As ...

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Fitness industry’s social impact: Gymtopia at 10 years

The Environmental, Social, and Governance (ESG) agenda Over the past decade, the corporate world has seen a significant shift in its focus from just maximizing shareholder returns to also making a positive impact on the environment and society. This shift is known as the Environmental, Social, and Governance (ESG) agenda. In ...

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Ray Algar: Fitness Industry Analyst on Emerging Trends, Challenges, and the Future of the Health Club Business

Introduction What follows is a summary of a podcast between Ray Algar and Matthew Januszek. In today's dynamic and rapidly evolving business landscape, understanding the competitive environment and adapting to changing consumer preferences are essential for success. In this insightful discussion with fitness industry expert Ray Algar, we explore the importance of ...

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What social impact is your business creating?

I was pleased to read that The Gym Group, the UK low-cost gym operator has, for the first time, analysed the social value it creates. Social value allows a business to translate its inputs and activities into social impacts. A gym exists to facilitate exercise, but as a society what we ...

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Ray Algar podcast

  During January, I spent an hour with Matthew Januszek who hosts the excellent 'Escape Your Limits Podcast' We covered various themes such as the once a decade big shifts that I often see across the global health and fitness industry. We also discussed my belief that physical activity providers need to ...

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‘Gyms’ may be temporarily closed but their purpose endures

  During a recent podcast with Matthew Januszek of Escape Your Limits we were discussing how the pandemic has heightened volatility and created uncertainty as many businesses in the physical activity economy are forced to temporarily close. During chaotic times a business may begin questioning its place and purpose — the ...

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Social impact report for Jubilee Hall Trust

Two years ago we began working with Jubilee Hall Trust which is a 42-year old charity that aims to build strong healthy communities by delivering a diverse range of fitness and well-being programmes. It operates from four leisure centres across London including the Westminster Gym in Whitehall which is open ...

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How does your health club brand resonate with consumers?

Recently, an email dropped into my inbox from Steve Tharrett, co-founder of ClubIntel, a U.S. based strategic consumer insights firm whose mission is to elevate the member experience for the club industry. It was to notify me on a white paper they had just published called: 'Does your brand resonate ...

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Who Really Cares That This Business Has Now Closed?

  I live in Brighton on the South coast of England. In December last year a new café was opened by a husband and wife team. The UK was just emerging from recession and the last thing that Brighton really needed was another café. I remember dropping by during the opening ...

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