Pure Gym business model analysis

Recently, I was commissioned by the CEO of a leading Nordic European health club operator to prepare some analysis on the PureGym business model as part of a board meeting discussion. The brief was as follows: Conduct PureGym research that helps the  board to understand: 1 The PureGym business operating model. 2 Previous ...

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Oxygen Consulting’s new COVID-19 gym recovery financial model

Oxygen Consulting has developed a COVID-19 financial diagnostic and support service that will help independent fitness businesses to gain a clearer perspective of their business for the period through to December 2021. Planning for a reopening  Although UK fitness venues will begin reopening later in 2020, it remains unclear what the financial ...

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Our support for the Fitness United project

Several suppliers to the health and fitness industry are coming together to launch the Fitness United project. The purpose of the initiative is to support gym and fitness facility operators during the COVID-19 pandemic which has temporarily closed all UK gyms, studios and leisure centres. Navigating the COVID-19 pandemic Although, it is ...

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Successfully navigating your gym business through the reopening

I was listening to Michael O’Leary CEO of Ryanair this morning as he announced that it could take the airline at least two years for passenger demand to recover. This is why they are already restructuring the business. While health clubs and studios across the UK are in a current ...

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Supporting Maven Capital Partners acquisition of Volution Fit

I was recently engaged by Maven Capital Partners which is one of the UK's leading private equity and property managers. They were exploring a strategic investment into Volution Fit which has developed a software platform and app to support multi-site fitness clubs within the global health and fitness industry. They wanted ...

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Retained by Jubilee Hall Trust to measure the organisation’s social value

The Jubilee Hall Trust is a UK charity that aims to build strong healthy communities by promoting the fitness and wellbeing of the individuals within them. The Trust operates four health, fitness and sports centres in Covent Garden, Hampstead, Southwark and Westminster and also manages outreach community programmes such as dance ...

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Oxygen Consulting and DataHub partner to help operators unlock the social value they generate

  As part of the DataHub’s continued drive to enrich the sector’s understanding of the data it holds, a new strategic partnership has been agreed with Oxygen Consulting. The partnership is designed to help both private and public sector leisure operators more clearly define and champion the social value generated through ...

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Acquisition of Total Fitness Health Club Group by NorthEdge Capital

Oxygen Consulting collaborated with Coffer Corporate Leisure to provide market intelligence on behalf of NorthEdge Capital and their backing of the management buyout of Total Fitness. Total Fitness, at the time of the transaction, operated 17 large, multi-facility clubs across the North of England. NorthEdge manages £650m of private equity funds ...

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Low-cost gym insights for Turkish health club operator

Commissioned by a leading Turkish health & fitness club operator to provide market insights relating to the global low-cost gym sector.

Research on UK low-cost gym segment

Commissioned by i-motion gym, a UK start-up to help them define their service offering for a new brand of low-cost or 'budget' gyms. Following the assignment, i-motion possessed a clear understanding of how to position their brand in an increasingly competitive market.