Research on Brazilan health and fitness market

Commissioned by Fitness Hut, a Portuguese health and fitness operator, to assess the market potential for developing a low-cost gym business in Brazil. For this project, I used my knowledge of the Brazilian gym market and local industry contacts to help my client gain a realistic understanding for this expansion opportunity.

Advising Unilever Ventures

Reviewing the business plan for MiLife, an innovative web-based weight management and vitality system on behalf of Unilever Ventures.  

Insight for adidas

Engaged by adidas to provide research and insight into the health club industry and exercise trends. This involved joining a new project team led by Gil Steyaert, the UK Managing Director. The work was provided over a six-month period, involving several workshops, presentations and bespoke research.  

Supporting energie fitness in acquiring eight clubs

Undertaking due diligence research to support the acquisition of eight separate businesses on behalf of Energie Fitness Clubs.

Feasibility study for £4 million Health and Well-being centre in South Wales

Commissioned by the TREAT Trust charity to produce a feasibility study and business plan for a £4m health and well being centre in South Wales.

Fitness Industry Association and the Department of Health

The Fitness Industry Association (now rebranded to ukactive) was involved in the Department of Health consultation `Choosing Health`. Ray Algar was commissioned to identify, research, and write up case studies that support the present diverse work of FIA members. Commissioned by: Executive Director, Executive Chair Terms of Engagement Work related to the following ...

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The Oshi Leisure House Project

Researching and writing the entry for The Oshi House™, a fascinating floating living pod designed for the global tourism industry in the prestigious Oxford International Business Plan Competition. From a large international entry, the Oshi House™ was chosen as one of the six finalists.

Developing Educational Strategy for FitLinxx

Commissioned by FitLinxx to develop a strategy for its introduction into British schools.

The emergence of low-cost gyms

Commissioned by Precor to investigate the low-cost health club trend.

Working with the London Borough of Lambeth

Appointed by the London Borough of Lambeth to research alternative leisure centre provision while two of their existing centres undergo a £75 million improvement programme.