Global health & fitness news

Marcus Buckingham tells IHRSA delegates to play to strengths

I am sitting in the Contemporary Jewish Museum in San Francisco enjoying a cappuccino having just listened to Marcus Buckingham deliver a great presentation at the 2009 IHRSA Convention. Marcus has a really engaging presentation style; he's relaxed, articulate and very funny. What was his core message? It was that individuals have ...

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Health and fitness clubs just for the over 50’s

I came across Club 50 Fitness Centres which is a US-based franchise that operates club exclusively for the over 50's. This concept reminds me of 'Eden Fitness Clubs' which was launched by Esporta some years ago. Eden was Esporta's foray into providing clubs for a more mature member. Club 50 sounds ...

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Why Barack Obama is fit to govern

So today is the day when Barack Obama becomes the 44th President of the United States. He also enters the White House with the distinction of being the fittest President the States has ever known. The accolades could continue; healthiest leader among the G8 (group of nations); I could go ...

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Precor sells ClubCom

Precor, one of my clients, has sold its ClubCom division. ClubCom broadcasts customized music video programming, television advertising, digital signage communications and venue content through overhead video displays, central sound systems and personalized television screens attached to fitness equipment to over 1,600 global health clubs. The purchaser is Zoom Media & ...

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Another Great Ad for Radiant Gyms

Another great ad for the Radiant gym group: Strapline: 'Obesity finds it hardest to catch up with those that are running'   The clever team behind the work were Publicis Ambience Advertising, Chennai, India. Creative Director / Copywriter: Manoj Jacob. The Art Director was Manoj K Ouseph.  

Radiant Gym Ad – India

Clever ad for the Radiant Gym in India. Strapline - 'Are you today twice the man you used to be'. ...not quite, but give me a few more months!

IHRSA – Global Report

The International Health, Racquet and Sportsclub Association (IHRSA) based in Boston has recently published an excellent 104 page report on the global health club industry. Globally, the industry now comprises 108,059 clubs (up 6%) with revenues totalling $61.4 billion. Worldwide membership now stands at just less than 107 million, in ...

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The best health clubs in the world

Presently, I am trying to discover some of the best health and fitness clubs in the world. I am interested in finding clubs that have a compelling purpose; a club that members will never want to leave. Some of the centres that I have found that belong in this exclusive ...

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Health Club Management Magazine Talkback – Budget Health Clubs

I was recently invited by Health Club Management magazine to comment on the following question: Will budget health club chains change the face of the industry? Yes and this is why. Consumers have been enjoying budget goods and services for over a decade; EasyJet is already twelve years old. Consumers have now ...

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Technogym team up with Apple

Technogym has partnered with Apple and signed an agreement to deliver a seamless integration between iPod by Apple and all Technogym Excite equipment. Users control iPod video and audio selection directly via their cardio equipment display and can view iPod contents and exercise data simultaneously. The iPod battery can also ...

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