Marketing insight

F45 Delisting from NYSE: Impacts & What’s Next

Key insights  A Staggering Descent in F45's Valuation: The gravity of F45's recent decision to delist from the NYSE isn't just about the plummeting share price. It's the astonishing free fall of their market capitalisation. Debuting with a valuation of US$1.46 billion at IPO on July 15th, 2021,  the company's net ...

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Ray Algar: Fitness Industry Analyst on Emerging Trends, Challenges, and the Future of the Health Club Business

Introduction What follows is a summary of a podcast between Ray Algar and Matthew Januszek. In today's dynamic and rapidly evolving business landscape, understanding the competitive environment and adapting to changing consumer preferences are essential for success. In this insightful discussion with fitness industry expert Ray Algar, we explore the importance of ...

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Which gyms are open across Europe?

I am frequently asking colleagues across Europe whether gyms are open in a specific country. So I have decided to aggregate 34 European countries to establish their current status which I will regularly update. There is also a similar project on the EuropeActive website so between their resource and this ...

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Major health clubs chains must redraw business models or wither away

New report advises mid-market health clubs of urgent need to shake-up traditional business models Warns of growing competition from all sides without growth in customer base Recommends that clubs clearly define what they stand for Advises clubs to avoid simple price-cutting to compete and instead re-think long term direction Report published Friday December 11th, ...

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Leisure Industry Week Presentation by Ray Algar

Below is a copy of the presentation I delivered at Leisure Industry Week in Birmingham during September 2015. The presentation theme was looking at how the health and fitness industry is evolving and how a wide range of fitness substitutes are challenging legacy clubs.   Jak Phillips from the Leisure Media Company ...

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Major fitness brands set to transform gym experience, says industry report

The biggest, most popular names in the fitness industry – names such as LA Fitness, Fitness First, Anytime Fitness and Sports Direct - are likely to bring major improvements to what they offer consumers during 2015, some of them virtually reinventing themselves, predicts a major new, 38 page report into ...

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Why can’t corporate communications all be as good as this?

My thanks to Dave Stalker, CEO at the Fitness Industry Association who first put me on to this video. Produced by: Ogilvy & Mather Taiwan

Who Really Cares That This Business Has Now Closed?

  I live in Brighton on the South coast of England. In December last year a new café was opened by a husband and wife team. The UK was just emerging from recession and the last thing that Brighton really needed was another café. I remember dropping by during the opening ...

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So this is how you encourage people to take the stairs

This is so clever – changing peoples behaviour through fun:

Personalised service included as standard at ‘budget’ citizenM hotel

Last week I was off to see a new client in Amsterdam and took the opportunity to stay at the new citizenM hotel. CitizenM is priced as a budget hotel, but is spectacularly different. Just take a look at the attached picture which is a screen-shot taken from the website, ...

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