Marketing insight

What does your organisation stand for? Ray Algar asks Joe Cirulli, owner of the Gainesville Health & Fitness Center in Florida

Ray Algar asks Joe Cirulli, Founder of the Gainesville Health & Fitness Center, Florida six questions that define the essence of his multiple award-winning organisation. What does your organisation stand for? The core purpose of our company is 'To create a fitness experience that helps people get the most out of life.' ...

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What does your organisation stand for? European Health & Fitness Association (EHFA): Herman Rutgers, Executive Director

I have been evangelising about health clubs having to stand for something through my book and recent conference presentations and have decided to blog about it. However, rather than read more of what I think, I have decided to invite representatives from the global leisure industry to tell me what ...

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Price war on the gym floor – low prices, no-frills everywhere

Excerpt from my recent Leisure Report article. ------------------------------------- So, are you a Waitrose or a Lidl shopper? A few years ago, you would have been one, neither, but certainly not both. How things change. Now, British consumers are running rings round marketers by being a Waitrose shopper on Monday and a Lidl ...

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Virgin Active ask members to choose equipment

Good to hear that Virgin Active which operates 72 UK clubs is turning to its members for advice on important new equipment decisions. Virgin has decided to install the Nautilus Treadclimber into its clubs following a successful members trial at its Northampton club. Andy Birch, National Product Development Manager for ...

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Chessington World of Adventures – a magical world of queues and sweets

>I recently spent the day with my family at Chessington World of Adventures and the stand out moments for me was riding on the Dragon’s Fury rollercoaster and observing some of the bizarre operational practices that are designed to extract revenue. Welcome to the world of ...

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Welcome to the world of Tuangou

Tuangou is the Chinese phenomenon of groups of people clustering together in order to drive down the price of goods and services. I think of it in terms of 'collaborative consumption'. Presently, I am researching an article for Leisure Report on Tuangou and its ramifications for the leisure industry. Can ...

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Data forum formed to help analyse UK health & fitness industry research

Good to see that the key providers of market data on the UK health & fitness industry are starting to collaborate rather than compete. The Fitness Industry Association (FIA) has formed a Data Forum to review and rationalise the growing body of data released by various primary research agencies. The ...

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If you’re obese would you please leave the health club

For those health clubs in the weight loss business, you'd better watch out. The UK firm, Alizyme, has reported good results from trials involving 612 clinically obese patients and its obesity drug, Cetilistat, for diabetics. Patients involved in the trials lost significant amounts of weight and their diabetes became less ...

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…so they called the company `Egg`

Attended a very interesting presentation this week by Richard Duvall, who was one of the guys that founded Egg, the internet bank. He was explaining how the vision was to reinvent banking. Interestingly, Egg was not the preferred brand name – it was `Oxygen` - now what a great brand ...

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