It has been a challenging few months for the Peloton connected home exercise business. The Peloton strategic intent In 2012, the founding team (shown below) set out to bring talent in technology, hardware and production together to accomplish an ambitious goal: "bring the community and excitement of boutique fitness into the home." The ...
Recently I have become more engaged with how young people in the UK are pursuing a career in the physical activity economy. I have been learning more about the different gym instructor and personal training qualification pathways and then that critical first job offer, once suitably qualified. How young and newly qualified ...
Before the pandemic, I attended a longevity conference and knew only a few people there. I introduced myself to a man who managed a large endowment fund. When I told him that I advised organisations that exist to provide and promote physical activity, he rolled his eyes and suggested that ...
We were contacted by The Evening Standard who were writing an article on the measures UK gyms will be implementing to provide reassurance to their members, staff and the wider community when permission is given to reopen. Our written response is below: "Given that there is no existing playbook for operating through a pandemic, there ...
As the boundaries of the health club industry are re-drawn, so it becomes necessary for all its diverse range of stakeholders to pause and reflect on how it will continue to create meaningful value. Recently, I attended the IHRSA European Congress which each year takes part in a different city. This ...
Recently I was contacted by the Dallas Business Journal who were working on a Gold's Gym article. These were my observations of the Gold's brand: What are Gold’s Gym’s strengths in the U.S. and international fitness industries? Ray Algar: You have to admire its longevity given the reaching of its recent 50-year ...
IHRSA contacted me recently to provide some comments on Flourish, the event I created for independent health and fitness clubs. What follows is an excerpt from the interview as part of their Europe Insight series: The United States and the United Kingdom have a lot in common, from our shared language to our shared ...
Recently I was invited to contribute to Health Club Management's 2017 Handbook. A number of health and fitness industry commentators were asked to focus on a single theme for the coming year. I chose the importance of reputation: The health club industry was built with a focus on the tangible experience; ...
Recently I was interviewed for the Australian Fitness Business Podcast about the research I have been undertaking as well as the ongoing mission of Gymtopia. During the thirty-minute show, we discussed: The two fundamental strategic paths that fitness brands are now pursuing. The rise of fitness substitutes. The November fitness project. ...
Last night I watched the film about Eddie ‘The Eagle’ Edwards. For those that don’t know, Edwards is a British ski jumper who competed in the 1988 Winter Olympics in Canada and finished last in both the 70-metre and 90-metre events. He became the first British athlete since 1929 to ...
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