I have recently returned from the University of Seville, Spain after delivering two lectures on this very interesting master’s degree programme which is now in its ninth year. The degree aims to produce a new cohort of physical activity practitioners who will be supporting older adults to get the very ...
During the pandemic, we have witnessed the debilitating effect of our normal routines being disrupted. There is rightly great emphasis on tracking the direct impact of the coronavirus, but less reporting on the indirect effects – hospital appointments and GP appointments missed, declining mental health and a dramatic fall in ...
The Institute for Health Metrics and Evaluation, University of Washington has just published a remarkable Lancet study into estimated global population change over the next 80 years. Although the global population will peak at 9.7 billion in 2064, up from 7.8 billion today, the size and makeup of many countries will ...
Recently I was contacted by Jerónimo García-Fernández of the University of Seville and Pablo Gálvez-Ruiz from the University of Valencia who invited me to contribute to a book being published later in 2020 titled: The Global Private Health & Fitness Business – A Marketing perspective. This book deals with the management, ...
The 2019 European Health & Fitness Forum (EHFF) takes place in Cologne on April 3rd, 2019 and Oxygen Consulting has contributed a chapter to a new book. Titled 'Marketing and Sales in the Fitness Sector', the book will help all industry stakeholders to more clearly understand where their business is ...
As part of the DataHub’s continued drive to enrich the sector’s understanding of the data it holds, a new strategic partnership has been agreed with Oxygen Consulting. The partnership is designed to help both private and public sector leisure operators more clearly define and champion the social value generated through ...
Recently I was interviewed for the Australian Fitness Business Podcast about the research I have been undertaking as well as the ongoing mission of Gymtopia. During the thirty-minute show, we discussed: The two fundamental strategic paths that fitness brands are now pursuing. The rise of fitness substitutes. The November fitness project. ...
During December I was busy writing a chapter for a new book that is being published by EuropeActive in April. The book will be launched at the European Health and Fitness Forum in Cologne and is a multi-author collaboration focused on the theme: consumer experience and engagement in fitness. My chapter ...
New industry report charts rise of boutique fitness studios In a mature, inert fitness industry, boutiques are driving growth Big industry players need to sit up and take notice Small, specialised, independent fitness studios – classed collectively as boutique studios – have the potential to take significant market share from the large, big-brand, ...
Five years ago, I was invited to speak to Swedish health and fitness operators at a conference in Gothenburg. My presentation was called: What does your fitness clubs stand for? You can read the presentation here: The themes in this presentation were: Proliferation of consumer choice and growing sense of ‘choice trauma’ Clubs beginning ...
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