As Omicron cases increase exponentially across Europe, governments are urging citizens to get fully vaccinated and ‘boosted’ to protect themselves and others. Across England, 81% of the population aged 12 and over is fully vaccinated (at Dec 18th, 2021) compared with 59% of players in the English Football League. Rather concerning ...
Recently I have become more engaged with how young people in the UK are pursuing a career in the physical activity economy. I have been learning more about the different gym instructor and personal training qualification pathways and then that critical first job offer, once suitably qualified. How young and newly qualified ...
I have recently returned from the University of Seville, Spain after delivering two lectures on this very interesting master’s degree programme which is now in its ninth year. The degree aims to produce a new cohort of physical activity practitioners who will be supporting older adults to get the very ...
During the pandemic, we have witnessed the debilitating effect of our normal routines being disrupted. There is rightly great emphasis on tracking the direct impact of the coronavirus, but less reporting on the indirect effects – hospital appointments and GP appointments missed, declining mental health and a dramatic fall in ...
The Institute for Health Metrics and Evaluation, University of Washington has just published a remarkable Lancet study into estimated global population change over the next 80 years. Although the global population will peak at 9.7 billion in 2064, up from 7.8 billion today, the size and makeup of many countries will ...
Recently I was contacted by Jerónimo García-Fernández of the University of Seville and Pablo Gálvez-Ruiz from the University of Valencia who invited me to contribute to a book being published later in 2020 titled: The Global Private Health & Fitness Business – A Marketing perspective. This book deals with the management, ...
The 2019 European Health & Fitness Forum (EHFF) takes place in Cologne on April 3rd, 2019 and Oxygen Consulting has contributed a chapter to a new book. Titled 'Marketing and Sales in the Fitness Sector', the book will help all industry stakeholders to more clearly understand where their business is ...
As part of the DataHub’s continued drive to enrich the sector’s understanding of the data it holds, a new strategic partnership has been agreed with Oxygen Consulting. The partnership is designed to help both private and public sector leisure operators more clearly define and champion the social value generated through ...
Recently I was interviewed for the Australian Fitness Business Podcast about the research I have been undertaking as well as the ongoing mission of Gymtopia. During the thirty-minute show, we discussed: The two fundamental strategic paths that fitness brands are now pursuing. The rise of fitness substitutes. The November fitness project. ...
During December I was busy writing a chapter for a new book that is being published by EuropeActive in April. The book will be launched at the European Health and Fitness Forum in Cologne and is a multi-author collaboration focused on the theme: consumer experience and engagement in fitness. My chapter ...
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