It was while I was researching my health club industry mid-market report that I began to recognise the considerable change that the independent club sector was under. For the past 10 years, the recurring UK fitness industry story has been the emergence of low-cost gyms. They have captured the imagination of ...
On May 22nd, 57 members of the UK and European health and fitness industry met in London for a one day strategy seminar. The day was part briefing, part group discussion. Although the event led on a low-cost theme, the day was really about organisations getting clearer on their customer ...
New London seminar: May 22nd 2012 Low-cost gyms have been operating in the UK since 2006 so they are hardly new. This means the industry has had nearly six years to develop a strategic response, so why is there surprise when they arrive in town, with sometimes terminal consequences for established ...
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