During December I was busy writing a chapter for a new book that is being published by EuropeActive in April. The book will be launched at the European Health and Fitness Forum in Cologne and is a multi-author collaboration focused on the theme: consumer experience and engagement in fitness.
My chapter is titled ‘The emergence of boutique studios and why they are resonating with people.’ The chapter discusses some of the key concepts from my boutique fitness studio report.
I am looking forward to attending the European Health and Fitness Forum which takes place on April 5th. This year’s forum theme is ‘consumer engagement’ with further details here.