The consultancy and research assignments that I undertake have both a UK and international perspective. A diverse range of organisations engages Oxygen Consulting because of its extensive understanding of the entire health and physical activity marketplace.
I have completed a consultancy project for a Russian health and fitness business that required insight into the low-cost gym business model. Then back in the UK, I have helped an established independent health club in Surrey to sell their business to Anytime Fitness, the fast-growing gym franchise with more than 4,000 clubs across the globe.
I have worked on large projects with adidas that involved collaborating closely with the UK managing director and smaller assignments when Precor, a leading fitness equipment manufacturer, invited me to run a half-day trends briefing for one of their clients.
Below is a summary of some completed consultancy assignments. To discuss a new project, please get in touch.
Oxygen Consulting has established itself as an authority on the UK low-cost gym sector and its reports are essential reading for anybody interested in the space. Ray Algar’s personal relationship with the leading players gives him an insight that few others possess.
John Harper, Investment Director, LDC (part of the Lloyds Banking Group), UK
I am about halfway through (Fitness Sector Social Good Report) and it occurs to me that this treatise is more about strategy in the 21st century than corporate activism. Good stuff.
Frank Napolitano, President 24 Hour Fitness