I am now exploring a new series of short reports that focus on a single fast-growing global fitness brand. The purpose of these strategic reports is that within one hour, a reader will acquire a deep understanding of a brand’s ‘secret sauce’ and why it is resonating globally with consumers.
Why I am publishing these strategic brand reports
The global health and fitness industry is evolving rapidly and new brands and fitness concepts are being constantly introduced. However, why is it that one brand grows rapidly and scales globally while another fails to extend beyond a few locations? Often there is an abundance of information available to read on these brands but much of it is superficial news and not deep strategic business insight with transferrable lessons and ideas that others can apply to their own business. The reports will ask challenging questions and, as with all my previous reports, be rigorously researched. They will be graphically illustrated to aid readability and long-term memory recall.
Brands being investigated
Brands with the following criteria will be considered for the report series:
Other fast-growing fitness brand reports are being reviewed.
Each report will be seeking to explore and explain the factors driving the brand’s success. We will be using the following process for each report:
Strategic business frameworks
Several strategic business frameworks will be used to help readers understand how the brand successfully competes:
The value to a reader will be in taking a large volume of information on a brand and translating it into a toolkit of ideas that can be applied to their own business.
The published report
The report will be professionally designed and produced in full colour as an interactive digital document. The report will follow the same look and feel as previous Oxygen Consulting reports and graphically illustrate concepts to aid reader comprehension.
An opportunity exists for a maximum of two companies to be associated with each of these new reports. A customised report for each of the two commercial partners is offered. Each partner receives a uniquely designed version of the report as follows:
The result is a valuable and insightful co-branded (Oxygen Consulting and partner) report that features no other advertising.
The report could be used by the partner in the following ways:
Would you like to collaborate?
Please get in touch if you would like your business to potentially be associated with one of these reports.