Head of Hilton Fitness joins easyGym

easyGym, the new low-cost player that recently announced plans to enter the UK market in 2011 has announced that Keith Burnet, former Global VP Fitness & Spa, Hilton Worldwide, has joined the new company as Joint CEO.

I met up with Keith this week during the Fitness Industry Association low-cost gym seminar in London, where he was telling me how excited he was about the new challenge following 10 very successful years with Hilton. It will be very interesting to see how elements of the Hilton service ethic can be embedded into a low-cost proposition that is fundamentally a ‘self-serve’ business model.

Tags: ,