IHRSA European Congress Lisbon 2008

I have just returned from the IHRSA European Convention in Lisbon. What a lot of fun. The event attracted around 400 delegates connected to the European health club and gym industry. The topic of my presentation was: What does your fitness club stand for?

Talking about a company’s strategic purpose(why does a brand exist?) is not easy especially when the presentation is being simultaneously translated from English to Russian, Spanish and Portuguese. This is why I like to make my presentations visual so that the pictures convey the message. I received some very good feedback afterwards so all the preparation seems worthwhile.

I use Curves gym in my presentation and it was very nice to see Mike Raymond, the President of Curves sitting in the front row. Mike asked me beforehand if I had nice things to say about his brand. Of course, I replied. How can you not be impressed by a brand that has engaged over 4 million female members to adopt a more active lifestyle in over 60 countries.

I will upload the presentation over the next few days. If you were at the Lisbon conference, I would love to know what you thought of the event. Please leave a comment below.


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