Which gyms are open across Europe?
April 5, 2021I am frequently asking colleagues across Europe whether gyms are open in a specific country. So I have decided to aggregate 34 European countries to establish their current status which I will regularly update. There is also a similar project on the EuropeActive website so between their resource and this ...
What social impact is your business creating?
March 28, 2021I was pleased to read that The Gym Group, the UK low-cost gym operator has, for the first time, analysed the social value it creates. Social value allows a business to translate its inputs and activities into social impacts. A gym exists to facilitate exercise, but as a society what we ...
What human experience and solution are you in?
March 13, 2021For some time now, I have struggled with the idea of an industry or business sector. They are artificial boundaries, difficult to define, impossible to accurately measure and most importantly, customers do not care about them. I believe they may also provide business leaders with an incomplete picture of ‘competitive ...
Why this YouGov pub survey may help to build the case for the reopening of leisure centres and gyms across England
July 3, 2020
Does the UK indoor fitness industry need to reframe the coronavirus pandemic as a marathon rather than a sprint?
June 25, 2020
What clients say
Do you have any objections to me sharing the mid-market report with others (mostly media outlets) to give them a better understanding of the state of the industry? Congratulations on a fantastically insightful report.
Mark Daly, National Media Director, Anytime Fitness
Ray is one of the great strategists and researchers in the fitness and health club industry today. I follow all of his work and you should too. His research is fresh and unmatched and this new mid-market report is a wonderful piece of work.
Bryan O’Rourke, President, Fitness Industry Technology Council
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