Pure Gym business model analysis

January 23, 2022

Recently, I was commissioned by the CEO of a leading Nordic European health club operator to prepare some analysis on the PureGym business model as part of a board meeting discussion. The brief was as follows: Conduct PureGym research that helps the  board to understand: 1 The PureGym business operating model. 2 Previous ...

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Peloton rides into post-pandemic challenges

January 23, 2022

It has been a challenging few months for the Peloton connected home exercise business. The Peloton strategic intent In 2012, the founding team (shown below) set out to bring talent in technology, hardware and production together to accomplish an ambitious goal: "bring the community and excitement of boutique fitness into the home."   The ...

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Promoting physical activity is a life-saving mission

December 10, 2021

Before the pandemic, I attended a longevity conference and knew only a few people there. I introduced myself to a man who managed a large endowment fund. When I told him that I advised organisations that exist to provide and promote physical activity, he rolled his eyes and suggested that ...

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What clients say

Ray is one of the best researchers that I know. His insight into new trends is invaluable and ensures that he is at the forefront of new developments. Ray has a strong marketing background and knowledge of the web is definitely one of his strengths.

Rob Gregory, Managing Director, Lifetime Health Ltd

Thank you for the opportunity to contribute (Fitness Sector Social Good Report). Without a doubt, it will be an impactful and well-received report.

Ioannis Ioannou, Assistant Professor of Strategy and Entrepreneurship, London Business School