A map showing the European fitness club opening status. As of April 5 2021, gyms in 24 European countries were closed, nine were open and Spain was partially open.

Which gyms are open across Europe?

April 5, 2021

I am frequently asking colleagues across Europe whether gyms are open in a specific country. So I have decided to aggregate 34 European countries to establish their current status which I will regularly update. There is also a similar project on the EuropeActive website so between their resource and this ...

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A diagram that illustrates how this gym chain converts its resources and activities into social Impact.

What social impact is your business creating?

March 28, 2021

I was pleased to read that The Gym Group, the UK low-cost gym operator has, for the first time, analysed the social value it creates. Social value allows a business to translate its inputs and activities into social impacts. A gym exists to facilitate exercise, but as a society what we ...

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A Picture showing somebody sitting at a desk holding her back due to back pain. Image then chose a range of possible remedies from joining a gym through to buying cheap paracetamol.

What human experience and solution are you in?

March 13, 2021

For some time now, I have struggled with the idea of an industry or business sector. They are artificial boundaries, difficult to define, impossible to accurately measure and most importantly, customers do not care about them. I believe they may also provide business leaders with an incomplete picture of ‘competitive ...

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What clients say

Ray is one of the great strategists and researchers in the fitness and health club industry today. I follow all of his work and you should too. His research is fresh and unmatched and this new mid-market report is a wonderful piece of work.

Bryan O’Rourke, President, Fitness Industry Technology Council

I just wanted to say again how delightful it was to meet you and a huge thank you for delivering such a fantastic presentation. It really sparked conversation in the room which was exactly what we were looking for.

Caroline Rae, ActiveLab Director (accelerator programme for the best and brightest physical activity start-ups), ukactive