Parkwood Leisure Annual Conference

I was invited to speak at this year’s annual Parkwood Leisure Conference which is attended by the group’s 57 Centre Managers along with the head office team. It was a challenging event as I had to quickly re-write a presentation and present it the day before I was flying to Ireland to speak at the ILAM Ireland Conference. My presentation theme was for the Managers to get behind a strong local cause that can help them connect with customers as a strategy for insulating them from competition. Time will tell whether my message to stand behind a strong purpose rather than profit has got through.

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