Last week I was off to see a new client in Amsterdam and took the opportunity to stay at the new citizenM hotel. CitizenM is priced as a budget hotel, but is spectacularly different. Just take a look at the attached picture which is a screen-shot taken from the website, during the booking process. Every guest has the opportunity to customise their room so that on arrival you are welcomed by your preferred music and lighting scheme. Once in the room, you can use a wireless ‘mood pad’ to control lights, music, blinds and TV.
Presently, there are two citizenM hotels with a third due to shortly open in the UK. If this is a glimpse of how budget propositions will develop, then mid-market companies operating in any sector, would do well to jump on a plane and experience what citizenM describes as ‘affordable luxury’.