Precor sells ClubCom

Precor, one of my clients, has sold its ClubCom division. ClubCom broadcasts customized music video programming, television advertising, digital signage communications and venue content through overhead video displays, central sound systems and personalized television screens attached to fitness equipment to over 1,600 global health clubs.

The purchaser is Zoom Media & Marketing which has signed a partnership agreement with Precor, Inc’, an Amer subsidiary, to continue to integrate ClubCom’s product line with Precor’s fitness equipment products sold to health clubs worldwide.

Paul Byrne, President of Precor made the following statement:

‘We are excited to have a partner like Zoom Media to help us drive our core business of providing exceptional products to the fitness industry. Integrating ClubCom’s entertainment systems into our equipment has allowed us to create an enhanced experience for our gym customers and their members, and we look forward to working with Zoom to continue to bring this type of innovation to the industry.’