Description
Welcome to the Fitness Sector Social Good Report. The fundamental purpose of this report is to explore the idea that a business with a purpose beyond maximising its own self-interests can ensure long-term relevance with their stakeholders, thereby creating a more valued and sustainable organisation.
Contents
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- Foreword David Stalker, CEO, ukactive
- Welcome to the Fitness Sector Social Good Report
- Purposeful
- Interview with Henry Mason, UK managing director, trendwatching.com
- Responsible
- Interview with Ioannis Ioannou, assistant professor of strategy and entrepreneurship, London Business School
- Authentic
- Interview with Thomas Kolster, author of Goodvertising
- Generous
- Interview with john Treharne, CEO, The Gym Group
- Compassionate
- Interview with Giles Gibbons, CEO, Good Business
- Connected
- Interview with Joe Cirulli, owner and founder of Gainesville Health & Fitness Centers
- Collaborative
- Interview with Richard Bilton, president, Cía Athletica clubs
- Influential
- Interview with Phillip Mills, CEO, Les Mills international
- Concluding remarks
- About the author
- Acknowledgements
- Gymtopia
Read the report foreword online
Use the arrows on the bottom left to move through the pages.
Download the report summary by clicking on the link below
Download the first nine pages as a PDF, free of charge, by clicking on the ‘download’ link below.




