Fitness Sector Social Good Report, Ray Algar, Oxygen Consulting

Description

Welcome to the Fitness Sector Social Good Report. The fundamental purpose of this report is to explore the idea that a business with a purpose beyond maximising its own self-interests can ensure long-term relevance with their stakeholders, thereby creating a more valued and sustainable organisation.

Contents

1. 1. Foreword David Stalker, CEO, ukactive
   2. Welcome to the Fitness Sector Social Good Report
   3. Purposeful
   4. Interview with Henry Mason, UK managing director, trendwatching.com
   5. Responsible
   6. Interview with Ioannis Ioannou, assistant professor of strategy and entrepreneurship, London Business School
   7. Authentic
   8. Interview with Thomas Kolster, author of Goodvertising
   9. Generous
   10. Interview with john Treharne, CEO, The Gym Group
   11. Compassionate
   12. Interview with Giles Gibbons, CEO, Good Business
   13. Connected
   14. Interview with Joe Cirulli, owner and founder of Gainesville Health & Fitness Centers
   15. Collaborative
   16. Interview with Richard Bilton, president, Cía Athletica clubs
   17. Influential
   18. Interview with Phillip Mills, CEO, Les Mills international
   19. Concluding remarks
   20. About the author
   21. Acknowledgements
   22. Gymtopia

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2014 Fitness Sector Social Good Report Sample – Ray Algar, Oxygen Consulting

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