Pure Gym business model analysis

Recently, I was commissioned by the CEO of a leading Nordic European health club operator to prepare some analysis on the PureGym business model as part of a board meeting discussion. The brief was as follows:

Conduct PureGym research that helps the  board to understand:

1 The PureGym business operating model.

2 Previous PureGym acquisitions.

3 The synergies between the two businesses.

4 PureGym’s future growth strategy and strategic interest in the Nordic region.

5 Additional general commentary.


Produce a Keynote/Powerpoint-style presentation saved out as a PDF.