Recently, I was commissioned by the CEO of a leading Nordic European health club operator to prepare some analysis on the PureGym business model as part of a board meeting discussion. The brief was as follows:
Conduct PureGym research that helps the board to understand:
1 The PureGym business operating model.
2 Previous PureGym acquisitions.
3 The synergies between the two businesses.
4 PureGym’s future growth strategy and strategic interest in the Nordic region.
5 Additional general commentary.
Produce a Keynote/Powerpoint-style presentation saved out as a PDF.