Retained by Jubilee Hall Trust to measure the organisation’s social value

The Jubilee Hall Trust is a UK charity that aims to build strong healthy communities by promoting the fitness and wellbeing of the individuals within them. The Trust operates four health, fitness and sports centres in Covent Garden, Hampstead, Southwark and Westminster and also manages outreach community programmes such as dance classes for older people and healthy eating education programmes for obese children.

Oxygen Consulting is retained to help Jubilee Hall Trust in measuring and reporting on the societal impact of its gyms and programmes. The rationale for this project is to allow the Charity to move beyond the reporting of annual customer visits and instead to translate this ‘output’ into health and social outcomes across four key areas:

• Improved health (coronary heart disease, breast cancer, colon cancer, Type 2 diabetes and dementia).
• Improved subjective wellbeing (defined as life satisfaction or individual happiness).
• Increased educational attainment (GCSE’s, Higher Education and improved starting salaries).
• Reduced crime (improved pro-social behaviour and reductions in crime and anti-social behaviour among young boys and men aged 10-24).