Shire Hotels goes smoke-free

Shire Hotels will be the first UK hotel group to implement a blanket no-smoking policy throughout all public areas of its four-star hotels.

The no-smoking policy will include all bedrooms, public areas, bars, restaurants and meeting and events rooms. Smoking will only be allowed in designated external areas. Look out if you are a smoker. Time and opportunities are fast running out with the July smoking ban in England approaching. So what’s the business opportunity? Set up a smoking club (obviously), become a smoking enforcement coach (to issue fixed penalty fines or 100 press-ups), hiring out the use of portable smoking trailers or smoking pits and selling maps of clandestine smoking haunts. Other ideas welcomed…must go now; I need some passive smoke!