From 1st January 2008, fitness dk is no longer making it necessary for members to sign annual contracts. It is a change of strategy from Denmark's largest fitness chain (33 clubs and 95,000 members) in an attempt to attract more Danes to join health clubs. The company believes there are ...
It was great to see Rasmus pick up the 2007 European Club Leadership Award at this year's IHRSA European Congress, Paris (12-15th November 2007). Rasmus is the CEO of fitness dk, Denmark's largest fitness chain with 33 clubs and 95,000 members. I got to know Rasmus after we co-presented at ...
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