This is the day when spontaneous dance broke out among commuters at Liverpool Street station. OK, so it’s a staged commercial by T-Mobile, but how inventive.
When I last looked, this had been viewed over 13 million times and more than 12,000 people had left comments. Now, that’s what I would call brand engagement.
Ps. My thanks to Armando from AGAP in Portugal for putting me onto this video.
PPS October 16th 2011 – viewing update. Video now watched more than 31 million times