Virgin Active ask members to choose equipment

Good to hear that Virgin Active which operates 72 UK clubs is turning to its members for advice on important new equipment decisions.

Virgin has decided to install the Nautilus Treadclimber into its clubs following a successful members trial at its Northampton club. Andy Birch, National Product Development Manager for Virgin Active said: ‘The trial we ran at Virgin Active Northampton with just two units produced some 500+ feedback forms in two weeks, all of which were extremely positive.’

It’s a smart move by Virgin and taps into one of their core brand values, which is to build closer member relationships.

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