Why consumers love low-cost (budget) gyms

I was in London last night at a Leisure Property Forum event to present my thoughts on the low-cost (budget) gym trend that is now gaining momentum in the UK. This presentation looks at some of the key ‘drivers’ of the trend and also case studies the growth of McFit in Germany. My thanks to Niels Gronau, a member of the Deloite Corporate Finance team at Deloitte in Germany, who helped with background data on McFit.

John Treharne, CEO of The Gym Group was also there to discuss the company’s strategy. John was fresh from this week’s opening of their new Manchester club, which means they now have five clubs open, with Leicester due to open in the first quarter of 2010. The Gym Group has an ambition to open a further 10-15 clubs during 2010.

I hope you enjoy the presentation (click on the “share” button for options to embed on a website/blog). Please leave a comment.